TRANSCRIPT

Yeah, I mean one thing I'd throw out there is

when people talk about the mobile industry,

a lot of the focus is on kinda that buzzword apps,

which people associate with being at the app store,

being stand alone solutions that you download

to use as an individual.

I'd say at least 50% of what we build

as far as mobile solutions aren't apps,

probably a whole bunch of those aren't even distributed

through the app store.

They're distributed through enterprise deployments,

with an organization's . . .

We'll do things like it's a --

we built an enterprise tool, as an example,

there's a company called IronPlanet,

they're a major, probably the largest,

second-hand heavy machinery company in the world.

And so they've got heavy machinery all over the globe,

like 100 different countries.

And so they have a huge steel sales team,

which they've now armed with iPads to go out there

when they do inspections of a type of machinery.

They use an iPad to take pictures, or send comments,

and send that back to their home office,

and get access to manuals, and these kinds of things.

I mean, there's certainly no intention

on IronPlanet's perspective of trying to monetize that,

it's entirely a business tool.

And so, as it is, it's interesting to make sure

you're kinda clear about what you're talking about

when you refer to the concept of monetizing and app.

Certainly, some of them are meant

to be sold in an app store,

but lots and lots and lots are built as technology solutions

that fit into an IT infrastructure

that were never meant to be sold and aren't sold.

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